Blog & ResourcesFor Sales ManagersIndustry Trends The Ultimate Guide to Digital Sales Compensation for Media Companies Read the ultimate guide to digital sales compensation for media companies. Get insights for how…MarketronAugust 8, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…MarketronJuly 28, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Digital Advertising Campaign Reporting Is a Key Feature Your Third-Party Digital Platform Should Include Digital advertising campaign reporting is a key feature for your third-party digital platform. Find out…MarketronJuly 25, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model Some media companies are outsourcing digital advertising to agencies. It seems easy but isn’t sustainable.…MarketronJuly 18, 2023
Blog & ResourcesFor Sales ManagersProduct & Support What’s the Real Quality of Your DSP Inventory? The quality of your DSP inventory could be lowering the performance of your customers’ advertising…MarketronJune 21, 2023
Blog & ResourcesFor Sales ManagersProduct & Support The Three Key Components for Third-Party Digital Sales Success For media companies to find success and revenue growth from third-party digital sales, they need…MarketronJune 15, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local TV Must Do More with Less with Technology to Bridge the Gap Local TV is striving to be more efficient in its operations. Dong more with less…MarketronJune 9, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Rising Operating Costs Hit Media Companies: Find Out How Modern Technology Can Reduce Expenses Media companies’ Q1 earnings reports cited rising operating costs. Explore how technology can reduce those…MarketronJune 8, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…MarketronJune 7, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…MarketronMay 30, 2023