Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…
MarketronDecember 1, 2021
If you’re considering a new or your first broadcast media CRM platform, you’ll want to…
MarketronNovember 29, 2021
Your broadcast traffic system is an integral part of operations. Does your current solution have…
MarketronNovember 16, 2021
SMS marketing enables first-party data collection and drives engagement. Learn how your station can use…
MarketronNovember 15, 2021
Read this post to learn all about API security. Learn why authorization and authentication are…
MarketronNovember 9, 2021
Explore how yield management can transform broadcast media sales, enabling you to maximize revenue on…
MarketronNovember 5, 2021
Selling third-party digital advertising is a natural extension for media salespeople. It can also help…
MarketronOctober 26, 2021
Find out how BAS Broadcasting & Digital increased revenue with Marketron NXT third-party digital advertising…
MarketronOctober 22, 2021
A new State of Media Sales report offers both optimism and challenges for the industry.…
MarketronOctober 21, 2021
