Blog & ResourcesFor Sales ManagersProduct & Support Improving Sales Efficiency with an Integrated Platform An integrated, comprehensive media sales platform accelerates sales efficiency. Find out about the value this…MarketronFebruary 21, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support New Infrastructure Spending Creates Job Demand: Help Trades with Recruitment Advertising Infrastructure spending will accelerate in 2023, but trades are struggling to staff. You can help…MarketronFebruary 10, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates Automation is valuable for local TV ad sellers. A TV sales platform that enables this…MarketronFebruary 6, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How Pay for Performance Streamlines Local TV Ad Buying and Selling Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…MarketronJanuary 18, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…MarketronJanuary 12, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Smarter SEM Campaign Selling with NXT Learn about smarter SEM campaign selling with Marketron NXT, a cross-channel platform designed for media…MarketronJanuary 10, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Cost Savings of Consolidating Your Tech Stack with a Comprehensive Sales Platform Discover the savings your organization can realize by consolidating its tech stack with a comprehensive…MarketronJanuary 6, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Ways to Grow Third-Party Digital Sales in 2023 Kick off the new year with these strategies to grow your third-party digital sales in…MarketronJanuary 2, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Top Operational Challenges for Local TV Selling Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…MarketronDecember 1, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends What Does the Future of Audience Measurement Look Like for TV? Audience measurement for TV is changing. Explore what the future of audience measurement may look…MarketronNovember 28, 2022