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Deep Dive into CTV Ad Revenue Numbers: Agencies Take a Huge Chunk

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Deep Dive into CTV Ad Revenue Numbers: Agencies Take a Huge Chunk

CTV ad revenue can boost profits for local media companies. How you execute it determines…

MarketronAugust 9, 2024

Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

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Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

More consumers are abandoning linear TV viewing. Filling the gap of this lost reach requires…

MarketronJune 7, 2024

AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital

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AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital

New data confirms that AM/FM radio ads lift website traffic. It’s one more reason why…

MarketronApril 24, 2024

SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic

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SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic

Advertisers are shifting money to CTV advertising, including SMBs. Learn about best practices for SMBs…

MarketronMarch 14, 2024

Local TV News Has High Engagement: How to Get More Ad Dollars for High-Demand Spots

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How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Local TV news has high engagement and trust. Find tips in this post for leveraging…

MarketronMay 23, 2022