audience measurement Archives - Marketron Broadcast Solutions

TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

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TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement?

Find out the difference between TV households and TV-accessible households and why this change matters…

MarketronAugust 15, 2023

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

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TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

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Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…

MarketronJanuary 26, 2023

What Does the Future of Audience Measurement Look Like for TV?

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What Does the Future of Audience Measurement Look Like for TV?

Audience measurement for TV is changing. Explore what the future of audience measurement may look…

MarketronNovember 28, 2022

TVB Executive Summit Review: TV Ad Trends Ahead for 2023

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TVB Forward Conference: TV Ad Trends Ahead for 2023

The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…

MarketronSeptember 30, 2022