Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…
MarketronJanuary 26, 2023
As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…
MarketronJuly 12, 2022
Finally, there’s a broadcast sales platform built for sellers: Marketron REV. Learn why it should…
MarketronApril 5, 2022
Sales professionals need technology built for them. These sales growth platform features empower your team,…
MarketronMarch 15, 2022
Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…
MarketronFebruary 23, 2022
Find out why data is so powerful in setting rate cards for your linear advertising.…
MarketronFebruary 11, 2022
Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…
MarketronFebruary 7, 2022
The digital-linear convergence is here for broadcast media companies. How can you ensure you gain…
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Radio ad revenue in 2022 is forecasted to drop. Find out how you can close…
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