Blog & ResourcesFor Sales ManagersIndustry Trends 2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…MarketronJuly 28, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Top Operational Challenges for Local TV Selling Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…MarketronDecember 1, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…MarketronJuly 12, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Finally, a Broadcast Sales Platform Built for Sellers Finally, there’s a broadcast sales platform built for sellers: Marketron REV. Learn why it should…MarketronApril 5, 2022
Blog & ResourcesFor Sales ManagersProduct & Support What Features Should a Sales Growth Platform Include? Sales professionals need technology built for them. These sales growth platform features empower your team,…MarketronMarch 15, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…MarketronFebruary 23, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Shaken? Stirred? Mixing Up Rate Cards Using Data Creates the Perfect Revenue Cocktail Find out why data is so powerful in setting rate cards for your linear advertising.…MarketronFebruary 11, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Straight-Up Facts: Debunking Dynamic Pricing Myths Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…MarketronFebruary 7, 2022
Blog & ResourcesProduct & Support The Digital-Linear Convergence Is Here The digital-linear convergence is here for broadcast media companies. How can you ensure you gain…MarketronOctober 21, 2021