Blog & ResourcesFor Sales ManagersIndustry Trends Political Advertising Update: What Radio Needs to Do Right Now Radio stations have opportunities to gain more political advertising after surprising shakeups in the 2024…MarketronJuly 22, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How to Increase Your Share of Obtainable Digital Revenue in Your Market Get tips on how to increase your share of your market’s obtainable digital revenue. Explore…MarketronJuly 12, 2024
Blog & ResourcesIndustry TrendsProduct & Support Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair More consumers are abandoning linear TV viewing. Filling the gap of this lost reach requires…MarketronJune 7, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How Can Radio Get a Bigger Share of Local Advertising Dollars? Radio receives a disproportionate amount of local advertising dollars compared to its reach and ROI.…MarketronMay 28, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Radio Political Advertising: Why It Creates the Most Reach Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…MarketronApril 30, 2024
Blog & ResourcesIndustry TrendsProduct & Support Key Strategies to Win Over Local Businesses Not Buying Digital from You Local businesses aren’t always buying digital from radio ad sellers. Get insights in this post…MarketronMarch 21, 2024
Blog & ResourcesIndustry TrendsProduct & Support SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic Advertisers are shifting money to CTV advertising, including SMBs. Learn about best practices for SMBs…MarketronMarch 14, 2024
Blog & ResourcesIndustry TrendsProduct & Support 2024 Political Advertising Opportunities for Local Media Companies Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…MarketronMarch 5, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…MarketronJanuary 23, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…MarketronJanuary 2, 2024