Blog & ResourcesFor Sales ManagersProduct & Support Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations Get tips on how to deliver digital and radio advertising recommendations to local businesses. Ad…MarketronAugust 30, 2023
Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023
Blog & ResourcesIndustry Trends Political Digital Advertising 2024 Outlook: Be Ready to Capture This Revenue Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and…MarketronJune 26, 2023
Blog & ResourcesIndustry Trends Unique Ad Formats Drive Engagement in Streaming: How Broadcast TV Can Leverage Them A new study revealed new streaming ad formats perform better than others. Find out what…MarketronApril 17, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now In 2024, local TV media sellers have an opportunity to capture more political dollars. It…MarketronApril 14, 2023
Blog & ResourcesIndustry TrendsProduct & Support Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales New data reveals that linear TV outperforms all types of media. Find out how this…MarketronMarch 16, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Ways to Grow Third-Party Digital Sales in 2023 Kick off the new year with these strategies to grow your third-party digital sales in…MarketronJanuary 2, 2023
Blog & ResourcesIndustry Trends Addressable TV Advertising: How It Works and Why It Matters Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…MarketronOctober 20, 2022
Blog & ResourcesIndustry Trends Third-Party Cookies’ End Delayed by Google, but You Should Still Prepare for It Google delayed the end of third-party cookies in 2023, but media companies should still prepare…MarketronOctober 20, 2022