Blog & ResourcesIndustry TrendsProduct & Support Key Strategies to Win Over Local Businesses Not Buying Digital from You Local businesses aren’t always buying digital from radio ad sellers. Get insights in this post…MarketronMarch 21, 2024
Blog & ResourcesIndustry TrendsProduct & Support SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic Advertisers are shifting money to CTV advertising, including SMBs. Learn about best practices for SMBs…MarketronMarch 14, 2024
Blog & ResourcesIndustry TrendsProduct & Support 2024 Political Advertising Opportunities for Local Media Companies Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…MarketronMarch 5, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…MarketronJanuary 23, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…MarketronJanuary 2, 2024
Blog & ResourcesIndustry TrendsProduct & Support Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results New data suggests audio ads outperform video. Using both tactics in a campaign for local…MarketronOctober 26, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns The 2024 election will bring lots of local ad dollars. Find out what features your…MarketronOctober 11, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations Get tips on how to deliver digital and radio advertising recommendations to local businesses. Ad…MarketronAugust 30, 2023
Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023
Blog & ResourcesIndustry Trends Political Digital Advertising 2024 Outlook: Be Ready to Capture This Revenue Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and…MarketronJune 26, 2023