Blog & ResourcesIndustry Trends Unique Ad Formats Drive Engagement in Streaming: How Broadcast TV Can Leverage Them A new study revealed new streaming ad formats perform better than others. Find out what…MarketronApril 17, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now In 2024, local TV media sellers have an opportunity to capture more political dollars. It…MarketronApril 14, 2023
Blog & ResourcesIndustry TrendsProduct & Support Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales New data reveals that linear TV outperforms all types of media. Find out how this…MarketronMarch 16, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Ways to Grow Third-Party Digital Sales in 2023 Kick off the new year with these strategies to grow your third-party digital sales in…MarketronJanuary 2, 2023
Blog & ResourcesIndustry Trends Addressable TV Advertising: How It Works and Why It Matters Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…MarketronOctober 20, 2022
Blog & ResourcesIndustry Trends Third-Party Cookies’ End Delayed by Google, but You Should Still Prepare for It Google delayed the end of third-party cookies in 2023, but media companies should still prepare…MarketronOctober 20, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support TVB Forward Conference: TV Ad Trends Ahead for 2023 The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…MarketronSeptember 30, 2022
Blog & ResourcesIndustry Trends TV Advertising Is the Top Influencer in the Purchase Funnel New data reveals that TV advertising is the top influencer at all stages of the…MarketronJuly 21, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…MarketronJuly 12, 2022