Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital New data confirms that AM/FM radio ads lift website traffic. It’s one more reason why…MarketronApril 24, 2024
Blog & ResourcesFor Sales ManagersProduct & Support How Transparent Is Your Digital Advertising Reporting? 5 Areas It Should Cover Transparent digital advertising reporting is critical to explaining performance and gaining renewals. Find out what…MarketronDecember 8, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Is Your Local Media Sales Model Obsolete? Evolve It with These Changes The advertising landscape is changing. It may be time to evolve your local media sales…MarketronNovember 3, 2023
Blog & ResourcesIndustry Trends Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars Brands are returning to traditional advertising. Learn how to capture their local advertising spend on…MarketronNovember 3, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Marketron NXT Feature Spotlight: Traffic System Integration Connects Linear and Digital Marketron NXT integrates with radio traffic systems, enabling linear and digital tactics on one proposal…MarketronOctober 31, 2023
Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023
Blog & ResourcesIndustry Trends TV Ads’ “Halo Effect” Drives Online Traffic for SMBs New data illustrates that TV ads have a “halo effect” for driving more online traffic.…MarketronJune 2, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends Are Sales Best Practices Documented or Only in Sellers’ Heads? Documenting sales best practices is key to driving better performance and consistency. Find out how…MarketronApril 27, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesIndustry Trends Addressable TV Advertising: How It Works and Why It Matters Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…MarketronOctober 20, 2022