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Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs

Blog & Resources For Sales Managers Industry Trends Product & Support

Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs

Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…

MarketronAugust 15, 2022

OTT/CTV Ad Revenue and Broadcast TV Impact | Marketron

Blog & Resources For Sales Managers Industry Trends

OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…

MarketronJune 24, 2022

What Features Should a Sales Growth Platform Include?

Blog & Resources For Sales Managers Product & Support

What Features Should a Sales Growth Platform Include?

Sales professionals need technology built for them. These sales growth platform features empower your team,…

MarketronMarch 15, 2022

Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

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Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

Optimizing rates and revenue for linear ad spots is only scalable and effective when you…

MarketronMarch 9, 2022

How Dynamic Pricing of Radio Spots Can Grow Revenue Even as Ad Spend Declines

Blog & Resources For Sales Managers Industry Trends Product & Support

Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat

With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…

MarketronMarch 1, 2022

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Blog & Resources For Sales Managers Industry Trends

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022

The Straight-Up Facts: Debunking Dynamic Pricing Myths

Blog & Resources For Sales Managers Industry Trends Product & Support

The Straight-Up Facts: Debunking Dynamic Pricing Myths

Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…

MarketronFebruary 7, 2022

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

Blog & Resources For Sales Managers Industry Trends Product & Support

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…

MarketronDecember 1, 2021

The Digital-Linear Convergence Is Here

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The Digital-Linear Convergence Is Here

The digital-linear convergence is here for broadcast media companies. How can you ensure you gain…

MarketronOctober 21, 2021