Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Introducing the New Marketron NXT Training Academy The Marketron NXT Training Academy is all new for 2024. Explore its features and how…MarketronJanuary 24, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…MarketronJanuary 2, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Is Your Local Media Sales Model Obsolete? Evolve It with These Changes The advertising landscape is changing. It may be time to evolve your local media sales…MarketronNovember 3, 2023
Blog & ResourcesIndustry Trends What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust Radio ad sales continue to be an important channel for advertisers. Its biggest appeal is…MarketronAugust 2, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…MarketronJuly 28, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model Some media companies are outsourcing digital advertising to agencies. It seems easy but isn’t sustainable.…MarketronJuly 18, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…MarketronMay 30, 2023
Blog & ResourcesProduct & Support How to Compete for Larger Companies’ Digital Budgets: Why Being Local Matters Many media companies find it challenging to compete for larger companies’ digital budgets. Get tips…MarketronMay 10, 2023