local TV Archives - Marketron Broadcast Solutions

The Scatter Buy Situation: The Absence of New Programming Brings Extra Inventory to Sale

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The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Find out how local TV ad sales can get more national brand dollars with scatter…

MarketronSeptember 21, 2023

Local TV Must Do More with Less with Technology to Bridge the Gap

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Local TV Must Do More with Less with Technology to Bridge the Gap

Local TV is striving to be more efficient in its operations. Dong more with less…

MarketronJune 9, 2023

Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

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Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales

New data reveals that linear TV outperforms all types of media. Find out how this…

MarketronMarch 16, 2023

Are Outdated Technologies and Processes Causing Seller Turnover?

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Are Outdated Technologies and Processes Causing Seller Turnover?

Outdated technology and processes could be hindering seller performance and leading to seller turnover. Learn…

MarketronMarch 13, 2023

Selling Impressions vs. Ratings in Local TV

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Selling Impressions vs. Ratings in Local TV

Local TV advertising selling is primed for a disruption. Explore the difference between selling impressions…

MarketronMarch 2, 2023

Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

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Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue

Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…

MarketronJanuary 26, 2023

Optimizing Spot TV Webinar: What We Learned

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Optimizing Spot TV Webinar: What We Learned

In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…

MarketronNovember 28, 2022

How Local TV Can Capitalize on New Advertiser Categories

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How Local TV Can Capitalize on New Advertiser Categories

Local TV has new opportunities with new advertiser categories. Find out how to capitalize on…

MarketronJune 21, 2022