Find out how local TV ad sales can get more national brand dollars with scatter…
MarketronSeptember 21, 2023
New data reveals that linear TV outperforms all types of media. Find out how this…
MarketronMarch 16, 2023
Outdated technology and processes could be hindering seller performance and leading to seller turnover. Learn…
MarketronMarch 13, 2023
Local TV advertising selling is primed for a disruption. Explore the difference between selling impressions…
MarketronMarch 2, 2023
Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…
MarketronJanuary 26, 2023
In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…
MarketronNovember 28, 2022
Local TV has new opportunities with new advertiser categories. Find out how to capitalize on…
MarketronJune 21, 2022
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