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Blog & Resources For Sales Managers Industry Trends

2025 NAB Show Review: What’s on the Minds of Radio Leaders

Explore the trends and topics discussed at the 2025 NAB Show. Learn what is on…

MarketronApril 21, 2025

Blog & Resources Industry Trends

Unique Ad Formats Drive Engagement in Streaming: How to Leverage them in CTV/OTT Campaigns

A new study revealed new streaming ad formats perform better than others. Find out what…

MarketronDecember 2, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

How to Increase Your Share of Obtainable Digital Revenue in Your Market

Get tips on how to increase your share of your market’s obtainable digital revenue. Explore…

MarketronJuly 12, 2024

Blog & Resources For Sales Managers Industry Trends

Radio Political Advertising: Why It Creates the Most Reach

Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…

MarketronApril 30, 2024

Blog & Resources Industry Trends Product & Support

2024 Political Advertising Opportunities for Local Media Companies

Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…

MarketronMarch 5, 2024

Blog & Resources For Sales Managers Industry Trends

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…

MarketronJanuary 23, 2024

Blog & Resources Industry Trends Product & Support

The Impact of the Writers and Actors Strikes on TV Ad Revenue

Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…

MarketronOctober 4, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

CTV Advertising Is Exploding; Sell It with Marketron NXT

CTV advertising is a fast-growing segment of local media sales. Explore how you can use…

MarketronSeptember 14, 2023

Blog & Resources Industry Trends Product & Support

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

Blog & Resources Industry Trends

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

Video ad spend is on track to grow 26% in 2022, with CTV being the…

MarketronJune 29, 2022

streaming

Unique Ad Formats Drive Engagement in Streaming: How to Leverage them in CTV/OTT Campaigns

How to Increase Your Share of Obtainable Digital Revenue in Your Market

Radio Political Advertising: Why It Creates the Most Reach

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

The Impact of the Writers and Actors Strikes on TV Ad Revenue

CTV Advertising Is Exploding; Sell It with Marketron NXT

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

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