Being easy to do business with matters to your advertisers. Find out what may be…
MarketronApril 27, 2023
A new study revealed new streaming ad formats perform better than others. Find out what…
MarketronApril 17, 2023
In 2024, local TV media sellers have an opportunity to capture more political dollars. It…
MarketronApril 14, 2023
New data reveals that linear TV outperforms all types of media. Find out how this…
MarketronMarch 16, 2023
Local TV advertising selling is primed for a disruption. Explore the difference between selling impressions…
MarketronMarch 2, 2023
National advertisers spend money on local TV advertising. Explore trends and ways to increase this…
MarketronFebruary 15, 2023
The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates
Automation is valuable for local TV ad sellers. A TV sales platform that enables this…
MarketronFebruary 6, 2023
Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…
MarketronJanuary 18, 2023
An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…
MarketronJanuary 12, 2023
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