Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesFor Sales ManagersProduct & Support The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…MarketronJune 27, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends How Local TV Can Capitalize on New Advertiser Categories Local TV has new opportunities with new advertiser categories. Find out how to capitalize on…MarketronJune 21, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends NAB 2022 Recap: A Look at Trending Topics from the Show NAB 2022 was a great success. Find out about all the trending topics from the…MarketronMay 10, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Online Sports Betting Ads Offer New Opportunities for Local TV Markets Online sports betting represents a big opportunity for local TV advertising. Find out why it…MarketronMarch 22, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends What Economic Trends Will Impact TV Ad Spend in 2022? The U.S. economy always plays a role in TV ad spend. Learn what factors will…MarketronMarch 3, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…MarketronFebruary 23, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Role of Dynamic Pricing in the Broadcast Industry: A Q&A with Adam Lang Learn more about the role of dynamic pricing in the broadcast industry from expert Adam…MarketronFebruary 9, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Straight-Up Facts: Debunking Dynamic Pricing Myths Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…MarketronFebruary 7, 2022