Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…
MarketronDecember 1, 2022
Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…
MarketronNovember 14, 2022
Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…
MarketronOctober 20, 2022
The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…
MarketronSeptember 30, 2022
Generational targeting related to programming placement is in need of a revamp for TV and…
MarketronSeptember 22, 2022
NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…
MarketronAugust 8, 2022
New data reveals that TV advertising is the top influencer at all stages of the…
MarketronJuly 21, 2022
As a follow-up to our political advertising webinar, here are more political advertising strategies for…
MarketronJuly 7, 2022
In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…
MarketronJuly 7, 2022
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