Blog & Resources Archives - Marketron Broadcast Solutions

Blog & Resources Industry Trends

Radio Has the Listeners: How to Demonstrate the Value and ROI of Local Radio Advertising

Review the latest data on the ROI of local radio advertising to set the record…

MarketronJune 26, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

Download: Radio’s Guide to Efficiency, More Revenue and Less Waste: Why an Integrated Ecosystem Is the Future

Read the e-book on radio revenue operations efficiency through a framework of an integrated ecosystem.…

MarketronJune 23, 2025

Blog & Resources For Sales Managers Product & Support

Marketron NXT Feature Spotlight: New Campaign Performance Reporting and Dashboard Is Here

Get a preview of the new campaign performance reporting and dashboard now live in Marketron…

MarketronJune 23, 2025

Blog & Resources Case Studies Product & Support

Case Study: Lotus Communications Adopts PayNow Features for Pre-Payment and Collections Tool to Improve Payment Operations Efficiency

Read the case study featuring Lotus Communications and how PayNow has made their pre-payment and…

MarketronJune 13, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

How to Be Competitive with Digital Advertising Rates

Get tips and strategies for ensuring your digital advertising rates are competitive. Be transparent with…

MarketronJune 11, 2025

Blog & Resources Industry Trends

Advertising Creative Outperforms Targeting in Ad Performance, Yet It’s Deeply Undervalued

Advertising creative impacts performance, but most companies think targeting matters more. Get insights on what…

MarketronJune 9, 2025

Blog & Resources Product & Support

Automate Payment Application with PayConnect: Save Time, Protect Margins and Reduce Errors

Learn how PayConnect, part of PayNow, automates the payment application process, saving stations time, money…

MarketronJune 6, 2025

Blog & Resources Industry Trends Product & Support

How Do Local Advertisers Want to Pay? Clearing Up Misconceptions and Meeting Customer Expectations

Get the facts on how local advertisers want to pay so that you can meet…

MarketronMay 28, 2025

Blog & Resources Industry Trends Marketron News

Marketron CEO Jimshade Chaudhari Delivers MFM Session on Driving Efficiency in Radio

Read the recap of Marketron CEO Jimshade Chaudhari’s MFM presentation on improving efficiency in radio…

MarketronMay 27, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

What Do Radio Stations Look for in Third-Party Digital Advertising Vendors?

Learn about what radio stations seek out in a third-party digital advertising vendor based on…

MarketronMay 23, 2025

Blog & Resources

Radio Has the Listeners: How to Demonstrate the Value and ROI of Local Radio Advertising

Download: Radio’s Guide to Efficiency, More Revenue and Less Waste: Why an Integrated Ecosystem Is the Future

Marketron NXT Feature Spotlight: New Campaign Performance Reporting and Dashboard Is Here

Case Study: Lotus Communications Adopts PayNow Features for Pre-Payment and Collections Tool to Improve Payment Operations Efficiency

How to Be Competitive with Digital Advertising Rates

Advertising Creative Outperforms Targeting in Ad Performance, Yet It’s Deeply Undervalued

Automate Payment Application with PayConnect: Save Time, Protect Margins and Reduce Errors

How Do Local Advertisers Want to Pay? Clearing Up Misconceptions and Meeting Customer Expectations

Marketron CEO Jimshade Chaudhari Delivers MFM Session on Driving Efficiency in Radio

What Do Radio Stations Look for in Third-Party Digital Advertising Vendors?

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