Blog & ResourcesCase StudiesProduct & Support Case Study: Marketron Integrated Media Specialist Empowers NRG Media to Triple Their Third-Party Digital Ad Revenue Find out how NRG Media was able to triple third-party digital ad revenue with support…MarketronJuly 18, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Integrating Digital and Radio Sales: What Does Success Look Like? Does your sales team effectively integrate digital and radio sales? Find out what success looks…MarketronJuly 15, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…MarketronJuly 12, 2022
Blog & ResourcesProduct & Support What Multifactor Authentication Is and Why It Matters Wondering what multifactor authentication is and why it matters? We explain MFA in this post…MarketronJuly 7, 2022
Blog & ResourcesIndustry Trends Political Advertising Strategies for Media Sellers: Q&A As a follow-up to our political advertising webinar, here are more political advertising strategies for…MarketronJuly 7, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesIndustry Trends Data Reveals Radio Listeners Have High Purchase Intent, Proving the Importance of the Channel New data on AM/FM radio listeners reports that this group has high purchase intent. That’s…MarketronJune 29, 2022
Blog & ResourcesIndustry Trends Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars Video ad spend is on track to grow 26% in 2022, with CTV being the…MarketronJune 29, 2022
Blog & ResourcesFor Sales ManagersProduct & Support The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…MarketronJune 27, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022