For Sales ManagersPress Release Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenue and Comparing Results to Industry Averages Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…MarketronAugust 8, 2022
Blog & ResourcesFor Sales ManagersProduct & Support How Data Supports Better Pipeline Management The key to better pipeline management for sales organizations is data. Without easy access to…MarketronAugust 1, 2022
Blog & ResourcesProduct & Support Improve Visibility and Scalability by Merging Disparate Systems with Integrations Disparate systems used by media companies impact scalability and visibility. Find out how to remove…MarketronJuly 26, 2022
Blog & ResourcesIndustry Trends TV Advertising Is the Top Influencer in the Purchase Funnel New data reveals that TV advertising is the top influencer at all stages of the…MarketronJuly 21, 2022
Press Release Marketron Promotes Bo Bandy to SVP of Marketing Marketron promoted Bo Bandy to senior vice president of marketing. Bandy has been a driving…MarketronJuly 18, 2022
Blog & ResourcesCase StudiesProduct & Support Case Study: Marketron Integrated Media Specialist Empowers NRG Media to Triple Their Third-Party Digital Ad Revenue Find out how NRG Media was able to triple third-party digital ad revenue with support…MarketronJuly 18, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Integrating Digital and Radio Sales: What Does Success Look Like? Does your sales team effectively integrate digital and radio sales? Find out what success looks…MarketronJuly 15, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…MarketronJuly 12, 2022
Blog & ResourcesProduct & Support What Multifactor Authentication Is and Why It Matters Wondering what multifactor authentication is and why it matters? We explain MFA in this post…MarketronJuly 7, 2022
Blog & ResourcesIndustry Trends Political Advertising Strategies for Media Sellers: Q&A As a follow-up to our political advertising webinar, here are more political advertising strategies for…MarketronJuly 7, 2022