Blog & ResourcesCase StudiesProduct & Support Case Study: Lost Coast Communications Extends Reach and Targeting for Local Advertisers with Marketron NXT Lost Coast Communications extends reach and targeting for local advertisers with Marketron NXT third-party digital.…MarketronOctober 31, 2022
Blog & ResourcesIndustry Trends What Your Advertisers Need to Know About Gen Z Buyers Gen Z buyers are becoming a powerful demographic. Find out what your advertisers need to…MarketronOctober 24, 2022
Blog & ResourcesIndustry Trends Addressable TV Advertising: How It Works and Why It Matters Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…MarketronOctober 20, 2022
Blog & ResourcesIndustry Trends Third-Party Cookies’ End Delayed by Google, but You Should Still Prepare for It Google delayed the end of third-party cookies in 2023, but media companies should still prepare…MarketronOctober 20, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Cannabis Digital Advertising Options: New Opportunities for This Blooming Category Learn about cannabis digital advertising options. Find out how to execute it legally and in…MarketronOctober 12, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support TVB Forward Conference: TV Ad Trends Ahead for 2023 The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…MarketronSeptember 30, 2022
Blog & ResourcesIndustry TrendsProduct & Support Why Cloud-Based Ad Traffic Systems Are the Future Stations need to modernize their traffic systems and leave legacy systems behind. Find out why…MarketronSeptember 27, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Data APIs vs. Order APIs: What Media Companies Need to Know Learn about the difference between data APIs and order APIs and how they can support…MarketronSeptember 27, 2022
Blog & ResourcesIndustry TrendsProduct & Support Why Radio and TV Advertisers Should Look Beyond Generational Targeting Generational targeting related to programming placement is in need of a revamp for TV and…MarketronSeptember 22, 2022
Blog & ResourcesIndustry TrendsProduct & Support Study Reveals AM/FM Radio Advertising Helps Brands Create and Convert Demand AM/FM radio advertising plays a significant role in creating and converting demand. Find out how…MarketronSeptember 15, 2022