Everybody knows about the cloud. It’s part of every aspect of our digital lives. It provides many benefits for traffic systems, including greater access, less strained workflows, cost savings and automatic updates. Stations should certainly consider modernizing their applications and decommissioning legacy systems. It’s easy to see why cloud-based ad traffic systems are the future.

Shift to the Cloud Accelerates

On-premises solutions were once the standard. Migration to the cloud has since usurped these legacy systems. The pandemic accelerated the adoption of new technology. The cloud enabled more flexibility that the environment demanded. Experts said this massive shift was two years of digital transformation occurring in two months. Additionally, 27% of IT leaders indicated an increase in cloud spending directly related to the pandemic.

If you haven’t moved to the cloud, you’re missing out on its advantages.

How Cloud-Based Ad Traffic Systems Deliver Advantages

While the cloud isn’t perfect, as no technology is, it does provide many benefits over on-premises solutions.

Here’s what you can realize with the cloud:

Greater Business Resiliency

What happens when an on-premises solution fails? You could lose valuable data and have no way to traffic ads, which could cause revenue losses and reputational harm. The cloud offers more confidence in resiliency should an incident occur. Cloud providers have redundant systems and frequent backups for fast recovery.

Access from Anywhere

Where we work is much different now than in 2019. Many are back in the office, at least in a hybrid model. That doesn’t negate the need to access your applications away from the office. Changes need to happen on the fly, and you can’t do that effectively with on-premises solutions.

Cost Savings Reduce Your Tech Budget

Cloud-based traffic systems are much less expensive than on-premises ones. That’s because you’re paying for software as a service (SaaS) and not the servers and other hardware. These capital expenses will only grow.

Freeing Up IT Resources for More Strategic Work

With cloud systems, your provider maintains and upgrades the software. Your IT team doesn’t have to be “on call” for every change. As a result, they can focus on higher-level priorities for your organization.

The Newest Version Is Always Available

Any software has new versions deployed to add functionality or fix bugs. With the cloud, these are automatically pushed out with no work on your end. For on-premises solutions, you’ll have to manage these updates. In some cases, updates may not be available for legacy systems, so you don’t have the latest and greatest version.

Layered Security Keeps Data Safe

A leading reason many haven’t adopted the cloud is fear around security. An on-premises system isn’t free of vulnerabilities, and you’ll need cybersecurity experts to obtain all the protections the cloud brings. Those layers of security include:

  • Next-generation firewalls
  • Encryption of data
  • Traffic blocking from regions known to be a threat
  • Network segmentation that prevents a direct path to data
  • Automatic software updates and patches

Migrate to a Cloud-Based Ad Traffic System with Marketron

Future-proofing your station’s traffic revenue management capabilities is crucial. It impacts your costs, security and deployment pace. On-premises installations put the weight on your shoulders, along with the cost.

Cloud-based systems like Visual Traffic alleviate these issues. It’s secure, fast and accessible. Request a demo or consultation today to explore Visual Traffic.

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