Traffic management today goes far beyond building logs.
At many stations, the same people managing traffic are also handling billing, collections, reporting, and month-end close.
Marketron is conducting a short industry survey to better understand how traffic roles are evolving and where stations could benefit from additional support.
This survey helps us understand:
- What tasks traffic and operations teams are actually handling today
- How much time billing, finance, and reporting consume each week
- Where month-end workflows break down or slow revenue recognition
- Whether stations are open to managed support for these functions
Your feedback will directly inform how future Traffic as a Service (TaaS) offerings are designed. Including potential support for billing, collections, and finance-related workflows.
