Marketron, Author at Marketron Broadcast Solutions

OTT/CTV Ad Revenue and Broadcast TV Impact | Marketron

Blog & Resources For Sales Managers Industry Trends

OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…

MarketronJune 24, 2022

Blog & Resources For Sales Managers Industry Trends

How Local TV Can Capitalize on New Advertiser Categories

Local TV has new opportunities with new advertiser categories. Find out how to capitalize on…

MarketronJune 21, 2022

Blog & Resources Product & Support

Marketron REV Adds Post-Campaign Analysis Feature, Bringing the Entire Linear Campaign Process into One Place

Marketron REV adds a post-campaign analysis feature, bringing the entire linear campaign process into one…

MarketronJune 7, 2022

Blog & Resources For Sales Managers Product & Support

Why Managing Rates via Excel Could Be Hurting Top-Line Revenue

Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…

MarketronMay 31, 2022

Industry Trends

New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums

New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…

MarketronMay 24, 2022

Local TV News Has High Engagement: How to Get More Ad Dollars for High-Demand Spots

Blog & Resources Industry Trends Product & Support

How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Local TV news has high engagement and trust. Find tips in this post for leveraging…

MarketronMay 23, 2022

Blog & Resources For Sales Managers Industry Trends

Audio Trends Update: The Good and Not-So-Good News for Broadcast Radio

New audio trends data paints a mostly positive picture for broadcast radio. We break down…

MarketronMay 23, 2022

Getting Your Slice of the Digital Political Advertising Pie with CTV/OTT

Blog & Resources Industry Trends Product & Support

Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV

Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…

MarketronMay 23, 2022

Blog & Resources For Sales Managers Industry Trends

NAB 2022 Recap: A Look at Trending Topics from the Show

NAB 2022 was a great success. Find out about all the trending topics from the…

MarketronMay 10, 2022

Blog & Resources Marketron News Product & Support

Marketron Wins NAB Best of Show Awards at 2022 NAB Show

Marketron won three Best of Show awards at the 2022 NAB Show. Find out why…

MarketronMay 9, 2022

Marketron

OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

How Local TV Can Capitalize on New Advertiser Categories

Marketron REV Adds Post-Campaign Analysis Feature, Bringing the Entire Linear Campaign Process into One Place

Why Managing Rates via Excel Could Be Hurting Top-Line Revenue

New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums

How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Audio Trends Update: The Good and Not-So-Good News for Broadcast Radio

Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV

Marketron Wins NAB Best of Show Awards at 2022 NAB Show

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