Blog & ResourcesCase StudiesProduct & Support

Case Study: Lost Coast Communications Extends Reach and Targeting for Local Advertisers with Marketron NXT

By October 31, 2022March 19th, 2024No Comments1 min read
Lost Coast Communications

Expanding advertising inventory to include third-party digital can be a challenge for broadcasters. They already have tried-and-true revenue generators in OTA (over the air) and O&O (owned and operated). However, that inventory doesn’t fit the needs of every local advertiser and doesn’t help scale their business. Lost Coast Communications experienced a similar crossroads and chose a trusted partner to extend revenue with Marketron NXT.

Find out how they implemented a solution that allowed them to acquire new customers and upsell existing ones.

Download the Case Study
Close Bitnami banner