Blog & ResourcesIndustry TrendsProduct & Support 2022 SMS Marketing Trends SMS marketing continues to be an engaging channel for audiences. Check out these 2022 SMS…MarketronJanuary 5, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…MarketronDecember 1, 2021
Blog & ResourcesFor Sales ManagersIndustry Trends How Yield Management Can Transform Broadcast Media Sales Explore how yield management can transform broadcast media sales, enabling you to maximize revenue on…MarketronNovember 5, 2021
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How to Gain New Customers by Selling Third-Party Digital Advertising Selling third-party digital advertising is a natural extension for media salespeople. It can also help…MarketronOctober 26, 2021
Blog & ResourcesIndustry Trends Cybersecurity Best Practices for Media Companies: A Q&A with Greg Scasny Check out these cybersecurity best practices for media companies with recommendations from industry expert Greg…MarketronOctober 25, 2021
Blog & ResourcesFor Sales ManagersIndustry Trends State of Media Sales Report Reveals Optimism and Challenges for the Industry A new State of Media Sales report offers both optimism and challenges for the industry.…MarketronOctober 21, 2021
Blog & ResourcesIndustry Trends Radio Ad Revenue Expected to Decrease in 2022: How You Can Close the Gap Radio ad revenue in 2022 is forecasted to drop. Find out how you can close…MarketronOctober 19, 2021
Industry Trends Younger Demographics Trust Local News the Most. What Are the Opportunities for Advertisers? Young Americans trust local news the most. What are your local opportunities to connect with…MarketronSeptember 16, 2021
Blog & ResourcesIndustry Trends 5 Myths Around Selling Digital Video Advertising Debunked Selling digital video can be a challenge for broadcast media salespeople. Learn how to debunk…MarketronAugust 23, 2021
For Sales ManagersIndustry Trends Tips for Managing a Hybrid Workforce for Sales Managers The workforce dynamic is changing, and sales managers need new strategies and approaches for managing…MarketronAugust 18, 2021