Blog & ResourcesIndustry TrendsProduct & Support What Are Radio Traffic Software Bundles? Your radio traffic software should deliver value-added services that ensure efficiency and streamlined workflows for…MarketronJuly 16, 2024
Blog & ResourcesIndustry TrendsProduct & Support Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership Most stations are eager to reduce operational costs. If so, they must consider the total…MarketronJune 4, 2024
Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates Automation is valuable for local TV ad sellers. A TV sales platform that enables this…MarketronFebruary 6, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesProduct & Support Radio Traffic Features that Reduce Fraud Risk Without radio traffic features that ensure proper reconciliation and continuity, you could be at risk…MarketronApril 29, 2022
Blog & ResourcesCase StudiesFor Sales ManagersProduct & Support Case Study: ‘The Next Round’ Podcast Leverages Marketron Traffic to Monetize with Ease Find out how the team behind “The Next Round” was able to use Marketron Traffic…MarketronDecember 13, 2021
Blog & ResourcesProduct & Support Advantages of APIs for the Media Industry Explore the advantages of APIs for the media industry. With APIs, you can enable the…MarketronNovember 16, 2021