Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates Automation is valuable for local TV ad sellers. A TV sales platform that enables this…MarketronFebruary 6, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesProduct & Support Radio Traffic Features that Reduce Fraud Risk Without radio traffic features that ensure proper reconciliation and continuity, you could be at risk…MarketronApril 29, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Case Study: ‘The Next Round’ Podcast Leverages Marketron Traffic to Monetize with Ease Find out how the team behind “The Next Round” was able to use Marketron Traffic…MarketronDecember 13, 2021
Blog & ResourcesProduct & Support Advantages of APIs for the Media Industry Explore the advantages of APIs for the media industry. With APIs, you can enable the…MarketronNovember 16, 2021