TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…
MarketronJuly 24, 2023
The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates
Automation is valuable for local TV ad sellers. A TV sales platform that enables this…
In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…
MarketronJuly 7, 2022
Without radio traffic features that ensure proper reconciliation and continuity, you could be at risk…
MarketronApril 29, 2022
Find out how the team behind “The Next Round” was able to use Marketron Traffic…
MarketronDecember 13, 2021
Explore the advantages of APIs for the media industry. With APIs, you can enable the…
MarketronNovember 16, 2021
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