Podcast startup “The Next Round” launched in August 2021, covering sports and entertainment topics. The show plays live from 9:00 a.m. to 1:00 p.m. on weekdays and then loops until the next live show. The team behind the podcast needed an easy way to automate ad orders with a traffic management platform. In addition, they were under a time crunch, as they wanted to begin before college football season started and needed a seamless way to monetize the show.
In this case study, learn how “The Next Round” achieved its goals with Marketron Traffic. Explore why they chose the platform, how they implemented it and its role in helping them realize profitability in three months.