Using Data to Understand Seller Performance and Pipelines in Local Radio Sales
Learn how to use data to understand performance and pipelines in local radio sales. The…
Radio Traffic Systems and Your Data: What You Need to Know
Radio traffic systems should enable access to your data without constraints. If your solution has…
MarketronOctober 30, 2024
WTH Is an API? The Simple Guide to APIs
Find out what APIs are, how they work, their benefits and more. By leveraging APIs,…
MarketronOctober 2, 2024
Local Media Digital Sales Commissions: Data and Trends for 2024
See what’s new in digital sales commissions. Review trends and data regarding commissions for local…
MarketronMay 8, 2024
The Impact of the Writers and Actors Strikes on TV Ad Revenue
Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…
MarketronOctober 4, 2023
Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements
Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…
MarketronMay 30, 2023
What Does the Future of Audience Measurement Look Like for TV?
Audience measurement for TV is changing. Explore what the future of audience measurement may look…
MarketronNovember 28, 2022
Dynamic Pricing: The Real-Time Component of Yield Management
Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…
MarketronNovember 14, 2022
Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs
Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…
MarketronAugust 15, 2022
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