Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…
MarketronOctober 4, 2023
Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…
MarketronMay 30, 2023
Audience measurement for TV is changing. Explore what the future of audience measurement may look…
MarketronNovember 28, 2022
Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…
MarketronNovember 14, 2022
Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…
MarketronAugust 15, 2022
The key to better pipeline management for sales organizations is data. Without easy access to…
MarketronAugust 1, 2022
Download the brand safety and digital ad fraud white papers. Find key information and resources…
MarketronFebruary 8, 2022
Explore the advantages of APIs for the media industry. With APIs, you can enable the…
MarketronNovember 16, 2021
Read this post to learn all about API security. Learn why authorization and authentication are…
MarketronNovember 9, 2021
Follow us
