Blog & ResourcesFor Sales ManagersIndustry Trends What Does the Future of Audience Measurement Look Like for TV? Audience measurement for TV is changing. Explore what the future of audience measurement may look…MarketronNovember 28, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Dynamic Pricing: The Real-Time Component of Yield Management Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…MarketronNovember 14, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…MarketronAugust 15, 2022
Blog & ResourcesFor Sales ManagersProduct & Support How Data Supports Better Pipeline Management The key to better pipeline management for sales organizations is data. Without easy access to…MarketronAugust 1, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Brand Safety and Combating Digital Advertising Fraud Download the brand safety and digital ad fraud white papers. Find key information and resources…MarketronFebruary 8, 2022
Blog & ResourcesProduct & Support Advantages of APIs for the Media Industry Explore the advantages of APIs for the media industry. With APIs, you can enable the…MarketronNovember 16, 2021
Blog & ResourcesFor Sales ManagersProduct & Support API Security: What Broadcast Professionals Need to Know Read this post to learn all about API security. Learn why authorization and authentication are…MarketronNovember 9, 2021
Blog & ResourcesMarketron NewsProduct & Support Introducing the Marketron Integration Suite: Gain Efficiency, Agility and Efficiency with Cross-Platform Data Sharing Explore the Marketron Integration Suite and how it can help you be more efficient, agile…MarketronNovember 9, 2021
Blog & ResourcesIndustry Trends Radio Ad Revenue Expected to Decrease in 2022: How You Can Close the Gap Radio ad revenue in 2022 is forecasted to drop. Find out how you can close…MarketronOctober 19, 2021
Blog & ResourcesProduct & Support WTH Is an API? The Simple Guide to APIs Find out what APIs are, how they work, their benefits and more. By leveraging APIs,…MarketronOctober 18, 2021