Blog & ResourcesIndustry TrendsProduct & Support The Impact of the Writers and Actors Strikes on TV Ad Revenue Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…MarketronOctober 4, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Using Data to Understand Seller Performance and Pipelines in Local TV Sales Learn how to use data to understand performance and pipelines in local TV sales. This…MarketronAugust 9, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…MarketronMay 30, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends What Does the Future of Audience Measurement Look Like for TV? Audience measurement for TV is changing. Explore what the future of audience measurement may look…MarketronNovember 28, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Dynamic Pricing: The Real-Time Component of Yield Management Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…MarketronNovember 14, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…MarketronAugust 15, 2022
Blog & ResourcesFor Sales ManagersProduct & Support How Data Supports Better Pipeline Management The key to better pipeline management for sales organizations is data. Without easy access to…MarketronAugust 1, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Brand Safety and Combating Digital Advertising Fraud Download the brand safety and digital ad fraud white papers. Find key information and resources…MarketronFebruary 8, 2022
Blog & ResourcesProduct & Support Advantages of APIs for the Media Industry Explore the advantages of APIs for the media industry. With APIs, you can enable the…MarketronNovember 16, 2021
Blog & ResourcesFor Sales ManagersProduct & Support API Security: What Broadcast Professionals Need to Know Read this post to learn all about API security. Learn why authorization and authentication are…MarketronNovember 9, 2021