Explaining Brand Safety and Digital Ad Fraud
Digital ad fraud is serious, but it’s also preventable and avoidable. It may be a concern your advertisers bring up. If they do, you’ll want to review these resources. We’ve created two white papers on the topic. One version is for you, and the other is something you can give to your customers.
Inside the content, we discuss:
- What ad fraud is
- Types of ad fraud
- Brand safety vs. brand suitability
- How Marketron monitors and prevents ad fraud with a four-pronged approach
Both resources are available to you at no cost. With this content, you can better explain how platforms deter ad fraud while assuring advertisers that you have answers.