Blog & ResourcesIndustry TrendsProduct & Support The Impact of the Writers and Actors Strikes on TV Ad Revenue Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…MarketronOctober 4, 2023
Blog & ResourcesIndustry TrendsProduct & Support The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV Find out how local TV ad sales can get more national brand dollars with scatter…MarketronSeptember 21, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local TV Must Do More with Less with Technology to Bridge the Gap Local TV is striving to be more efficient in its operations. Dong more with less…MarketronJune 9, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now In 2024, local TV media sellers have an opportunity to capture more political dollars. It…MarketronApril 14, 2023
Blog & ResourcesIndustry TrendsProduct & Support Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales New data reveals that linear TV outperforms all types of media. Find out how this…MarketronMarch 16, 2023
Blog & ResourcesIndustry Trends How Will National Advertisers Leverage Local TV Advertising in 2023? National advertisers spend money on local TV advertising. Explore trends and ways to increase this…MarketronFebruary 15, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates Automation is valuable for local TV ad sellers. A TV sales platform that enables this…MarketronFebruary 6, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…MarketronJanuary 12, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Top Operational Challenges for Local TV Selling Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…MarketronDecember 1, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Optimizing Spot TV Webinar: What We Learned In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…MarketronNovember 28, 2022