Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…
MarketronOctober 4, 2023
Local TV is striving to be more efficient in its operations. Dong more with less…
MarketronJune 9, 2023
In 2024, local TV media sellers have an opportunity to capture more political dollars. It…
MarketronApril 14, 2023
New data reveals that linear TV outperforms all types of media. Find out how this…
MarketronMarch 16, 2023
National advertisers spend money on local TV advertising. Explore trends and ways to increase this…
MarketronFebruary 15, 2023
The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates
Automation is valuable for local TV ad sellers. A TV sales platform that enables this…
MarketronFebruary 6, 2023
An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…
MarketronJanuary 12, 2023
Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…
MarketronDecember 1, 2022
In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…
MarketronNovember 28, 2022
Follow us
