In 2024, local TV media sellers have an opportunity to capture more political dollars. It…
MarketronApril 14, 2023
National advertisers spend money on local TV advertising. Explore trends and ways to increase this…
MarketronFebruary 15, 2023
The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates
Automation is valuable for local TV ad sellers. A TV sales platform that enables this…
MarketronFebruary 6, 2023
An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…
MarketronJanuary 12, 2023
Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…
MarketronDecember 1, 2022
In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…
MarketronNovember 28, 2022
Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…
MarketronNovember 14, 2022
In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…
MarketronJuly 7, 2022
Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…
MarketronJune 27, 2022
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