Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots Optimizing rates and revenue for linear ad spots is only scalable and effective when you…MarketronMarch 9, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…MarketronMarch 1, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Shaken? Stirred? Mixing Up Rate Cards Using Data Creates the Perfect Revenue Cocktail Find out why data is so powerful in setting rate cards for your linear advertising.…MarketronFebruary 11, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…MarketronDecember 1, 2021
Blog & ResourcesFor Sales ManagersIndustry Trends How Yield Management Can Transform Broadcast Media Sales Explore how yield management can transform broadcast media sales, enabling you to maximize revenue on…MarketronNovember 5, 2021
Blog & ResourcesIndustry Trends Radio Ad Revenue Expected to Decrease in 2022: How You Can Close the Gap Radio ad revenue in 2022 is forecasted to drop. Find out how you can close…MarketronOctober 19, 2021
For Sales ManagersProduct & Support How to Mitigate Lost Revenue from Unsold Ad Inventory Unsold ad inventory impacts your bottom line. Explore how to minimize this by using dynamic…MarketronAugust 30, 2021