Blog & ResourcesFor Sales ManagersIndustry Trends Dynamic Pricing: The Real-Time Component of Yield Management Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…MarketronNovember 14, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesFor Sales ManagersProduct & Support The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…MarketronJune 27, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Why Managing Rates via Excel Could Be Hurting Top-Line Revenue Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…MarketronMay 31, 2022
Blog & ResourcesIndustry TrendsProduct & Support How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In Local TV news has high engagement and trust. Find tips in this post for leveraging…MarketronMay 23, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Legacy User Interfaces Create Silos and Challenges: Explore Their Impact on Seller Performance and Productivity Legacy interfaces create silos and challenges for broadcast salespeople. Learn about their impact on seller…MarketronApril 13, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Finally, a Broadcast Sales Platform Built for Sellers Finally, there’s a broadcast sales platform built for sellers: Marketron REV. Learn why it should…MarketronApril 5, 2022
Blog & ResourcesFor Sales ManagersProduct & Support How to Compare Yield Management Software for Media Companies Explore how to compare yield management software for media companies in this infographic. Find out…MarketronMarch 18, 2022
Blog & ResourcesFor Sales ManagersProduct & Support What Features Should a Sales Growth Platform Include? Sales professionals need technology built for them. These sales growth platform features empower your team,…MarketronMarch 15, 2022