local advertising Archives - Marketron Broadcast Solutions

Finding Budget for Digital Advertising That Doesn’t Rob Radio

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Finding Budget for Digital Advertising That Doesn’t Rob Radio

Get strategies for recommendations to local businesses on finding budget for digital advertising that doesn’t…

MarketronMarch 14, 2025

How Can Radio Get a Bigger Share of Local Advertising Dollars?

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How Can Radio Get a Bigger Share of Local Advertising Dollars?

Radio receives a disproportionate amount of local advertising dollars compared to its reach and ROI.…

MarketronMay 28, 2024

Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

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Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

Brands are returning to traditional advertising. Learn how to capture their local advertising spend on…

MarketronNovember 3, 2023

Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

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Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results

New data suggests audio ads outperform video. Using both tactics in a campaign for local…

MarketronOctober 26, 2023

CTV Advertising Is Exploding; Sell It with Marketron NXT

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CTV Advertising Is Exploding; Sell It with Marketron NXT

CTV advertising is a fast-growing segment of local media sales. Explore how you can use…

MarketronSeptember 14, 2023

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

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2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…

MarketronJuly 28, 2023

Why Local Advertising Creative Needs More Empathy: Helping Advertisers Connect with Audiences

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Why Local Advertising Creative Needs More Empathy: Helping Advertisers Connect with Audiences

Local advertising creative should connect companies with customers through empathy. Check out these tips on…

MarketronMay 18, 2023

How Will National Advertisers Leverage Local TV Advertising in 2023?

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How Will National Advertisers Leverage Local TV Advertising in 2023?

National advertisers spend money on local TV advertising. Explore trends and ways to increase this…

MarketronFebruary 15, 2023

6 Ways to Grow Third-Party Digital Sales in 2023

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6 Ways to Grow Third-Party Digital Sales in 2023

Kick off the new year with these strategies to grow your third-party digital sales in…

MarketronJanuary 2, 2023