local media sales Archives - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Industry Trends Product & Support

Transforming Local Media Seller Mindsets: Incentives That Work

Unique incentives focused on digital ad sales can transform the mindset of a local media…

MarketronMarch 10, 2025

Press Release

Marketron Digital Hits Milestone with $400 Million in Local Media Digital Advertising Sales

Explore the significance of Marketron NXT’s local digital advertising revenue milestone.

MarketronApril 11, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Introducing the New Marketron NXT Training Academy

The Marketron NXT Training Academy is all new for 2024. Explore its features and how…

MarketronJanuary 24, 2024

Blog & Resources For Sales Managers Industry Trends

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…

MarketronJanuary 2, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

The advertising landscape is changing. It may be time to evolve your local media sales…

MarketronNovember 3, 2023

What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust

Blog & Resources Industry Trends

What’s Radio’s Competitive Edge? It’s the Local Appeal and Trust

Radio ad sales continue to be an important channel for advertisers. Its biggest appeal is…

MarketronAugust 2, 2023

Blog & Resources For Sales Managers Industry Trends

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…

MarketronJuly 28, 2023

Blog & Resources For Sales Managers Product & Support

Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model

Some media companies are outsourcing digital advertising to agencies. It seems easy but isn’t sustainable.…

MarketronJuly 18, 2023

Blog & Resources For Sales Managers Product & Support

Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements

Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…

MarketronMay 30, 2023

Blog & Resources Product & Support

How to Compete for Larger Companies’ Digital Budgets: Why Being Local Matters

Many media companies find it challenging to compete for larger companies’ digital budgets. Get tips…

MarketronMay 10, 2023

local media sales

Transforming Local Media Seller Mindsets: Incentives That Work

Marketron Digital Hits Milestone with $400 Million in Local Media Digital Advertising Sales

Introducing the New Marketron NXT Training Academy

The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

What’s Radio’s Competitive Edge? It’s the Local Appeal and Trust

2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know

Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model

Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements

How to Compete for Larger Companies’ Digital Budgets: Why Being Local Matters

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