Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now In 2024, local TV media sellers have an opportunity to capture more political dollars. It…MarketronApril 14, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends Why O&O and Third-Party Digital Are Complementary, Not Competition Learn why O&O and third-party digital ad sales are complementary, not competition. Offering more tactics…MarketronNovember 14, 2022
Blog & ResourcesProduct & Support Case Study: Lost Coast Communications Extends Reach and Targeting for Local Advertisers with Marketron NXT Lost Coast Communications extends reach and targeting for local advertisers with Marketron NXT third-party digital.…MarketronOctober 31, 2022
Blog & ResourcesIndustry TrendsProduct & Support Why Radio and TV Advertisers Should Look Beyond Generational Targeting Generational targeting related to programming placement is in need of a revamp for TV and…MarketronSeptember 22, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…MarketronAugust 15, 2022
Blog & ResourcesIndustry TrendsProduct & Support How Targeting Changes with NextGen TV NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…MarketronAugust 8, 2022