In 2024, local TV media sellers have an opportunity to capture more political dollars. It…
MarketronApril 14, 2023
Learn why O&O and third-party digital ad sales are complementary, not competition. Offering more tactics…
MarketronNovember 14, 2022
Lost Coast Communications extends reach and targeting for local advertisers with Marketron NXT third-party digital.…
MarketronOctober 31, 2022
Generational targeting related to programming placement is in need of a revamp for TV and…
MarketronSeptember 22, 2022
Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…
MarketronAugust 15, 2022
NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…
MarketronAugust 8, 2022
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