Explore all the things to consider when choosing a new radio traffic system. Realize benefits…
MarketronApril 17, 2024
In 2024, local TV media sellers have an opportunity to capture more political dollars. It…
MarketronApril 14, 2023
Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…
MarketronJanuary 26, 2023
Learn why O&O and third-party digital ad sales are complementary, not competition. Offering more tactics…
MarketronNovember 14, 2022
Lost Coast Communications extends reach and targeting for local advertisers with Marketron NXT third-party digital.…
MarketronOctober 31, 2022
Generational targeting related to programming placement is in need of a revamp for TV and…
MarketronSeptember 22, 2022
Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…
MarketronAugust 15, 2022
NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…
MarketronAugust 8, 2022
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