Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends Why O&O and Third-Party Digital Are Complementary, Not Competition Learn why O&O and third-party digital ad sales are complementary, not competition. Offering more tactics…MarketronNovember 14, 2022
Blog & ResourcesProduct & Support Case Study: Lost Coast Communications Extends Reach and Targeting for Local Advertisers with Marketron NXT Lost Coast Communications extends reach and targeting for local advertisers with Marketron NXT third-party digital.…MarketronOctober 31, 2022
Blog & ResourcesIndustry TrendsProduct & Support Why Radio and TV Advertisers Should Look Beyond Generational Targeting Generational targeting related to programming placement is in need of a revamp for TV and…MarketronSeptember 22, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…MarketronAugust 15, 2022
Blog & ResourcesIndustry TrendsProduct & Support How Targeting Changes with NextGen TV NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…MarketronAugust 8, 2022