New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…
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Learn how to gain efficiency, transparency and value with radio and TV ad proposals in…
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Find out how local TV ad sales can get more national brand dollars with scatter…
MarketronSeptember 21, 2023
Explore how Marketron REV propels success for enterprise media companies. The comprehensive sales platform has…
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Find out the difference between TV households and TV-accessible households and why this change matters…
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Learn how to use data to understand performance and pipelines in local TV sales. This…
MarketronAugust 9, 2023
Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…
MarketronJuly 28, 2023
TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…
MarketronJuly 24, 2023
Learn how Marketron REV enables broadcast and media companies to monetize O&O streaming audio. Find…
MarketronJuly 11, 2023
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