Find out how local TV ad sales can get more national brand dollars with scatter…
MarketronSeptember 21, 2023
Find out the difference between TV households and TV-accessible households and why this change matters…
MarketronAugust 15, 2023
Learn how to use data to understand performance and pipelines in local TV sales. This…
MarketronAugust 9, 2023
Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…
MarketronJuly 28, 2023
TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…
MarketronJuly 24, 2023
Learn how Marketron REV enables broadcast and media companies to monetize O&O streaming audio. Find…
MarketronJuly 11, 2023
The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…
MarketronJune 7, 2023
Being easy to do business with matters to your advertisers. Find out what may be…
MarketronApril 27, 2023
Check out our NAB 2023 recap with insights and trends for local media sellers. Explore…
MarketronApril 24, 2023
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