Blog & ResourcesFor Sales ManagersIndustry Trends Political Advertising Update: What Radio Needs to Do Right Now Radio stations have opportunities to gain more political advertising after surprising shakeups in the 2024…MarketronJuly 22, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…MarketronJuly 11, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Radio Political Advertising: Why It Creates the Most Reach Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…MarketronApril 30, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…MarketronJanuary 23, 2024
Blog & ResourcesIndustry TrendsProduct & Support The Impact of the Writers and Actors Strikes on TV Ad Revenue Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…MarketronOctober 4, 2023
Blog & ResourcesProduct & Support Gain Transparency, Efficiency and Value with Radio and TV Ad Proposals in One System Learn how to gain efficiency, transparency and value with radio and TV ad proposals in…MarketronSeptember 28, 2023
Blog & ResourcesIndustry TrendsProduct & Support The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV Find out how local TV ad sales can get more national brand dollars with scatter…MarketronSeptember 21, 2023
Blog & ResourcesFor Sales ManagersProduct & Support 4 Ways Marketron REV Propels Success for Enterprise Media Companies Explore how Marketron REV propels success for enterprise media companies. The comprehensive sales platform has…MarketronAugust 28, 2023
Blog & ResourcesIndustry Trends TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement? Find out the difference between TV households and TV-accessible households and why this change matters…MarketronAugust 15, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Using Data to Understand Seller Performance and Pipelines in Local TV Sales Learn how to use data to understand performance and pipelines in local TV sales. This…MarketronAugust 9, 2023