Explore how to compare yield management software for media companies in this infographic. Find out…
MarketronMarch 18, 2022
Optimizing rates and revenue for linear ad spots is only scalable and effective when you…
MarketronMarch 9, 2022
With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…
MarketronMarch 1, 2022
Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…
MarketronFebruary 23, 2022
Find out why data is so powerful in setting rate cards for your linear advertising.…
MarketronFebruary 11, 2022
Find out the perfect mixology for dynamic pricing in broadcast media sales. Download the dynamic…
MarketronFebruary 11, 2022
Learn more about the role of dynamic pricing in the broadcast industry from expert Adam…
MarketronFebruary 9, 2022
Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…
MarketronFebruary 7, 2022
Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…
MarketronDecember 1, 2021
Follow us
