The strategy of dynamic pricing involves lots of ingredients to deliver data-based pricing. Those include data streams, processes and technology. When you blend them together, you create the perfect mixology.

Even though the concept isn’t new, its application to broadcast advertising spot pricing isn’t widely adopted. For your organization to integrate it seamlessly to boost sales growth, we’re sharing what you need for a top-shelf recipe.

The Dynamic Pricing Mixology

The dynamic pricing recipe allows you to maximize revenue on perishable inventory. This automated process removes cumbersome manual processes and reliance on intuition for pricing. Mixing all the components in one solution is what you’ll experience with Marketron REV, the ultimate dynamic pricing shaker!

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