Marketron has more great news for our customers. We are excited to debut our newest product for the broadcast and media industry — the Marketron Integration Suite. The solution offers open APIs, connectors and customer integrations to allow our customers to realize many benefits.
You can consolidate disparate data sources into a single ecosystem, including linear, O&O and third-party digital advertising systems. With this functionality, you can reduce bottlenecks, improve visibility and drive more revenue.
Three Unique Offerings
The Integration Suite includes three solutions:
Open APIs for accessing your data on your own
Connectors, which are prebuilt integrations to various business applications media organizations use, such as CRM (customer relationship management) platforms. In this situation, we handle setup, management and maintenance.
Custom integrations for businesses with special requirements, involving collaboration with our data architects to develop a solution to address specific needs
Driving Benefits for Our Customers
With access to APIs, connectors and custom integrations, you can leverage process and data automation more broadly for greater efficiency across your business. When you can merge data sources into a central location, you’ll vastly improve visibility. In turn, this often drives innovation and new business outcomes.
Regardless of the path you choose, the Integration Suite gives you the freedom to optimize operations and scale or pivot to accommodate a new direction.
If you don’t have in-house developers, our professional services team can facilitate setup and management while you focus on taking the fullest advantage of these solutions.
Senior vice president of product Jimshade Chaudhari said of the launch,
“The Marketron Integration Suite enables our customers to save time by automating daily tasks, bringing digital and linear orders into one system. They can access better reports all while building a best-in-breed technology stack.” He continued, “The ability for customers to use their data wherever they want, within our ecosystem and beyond, is invaluable in delivering more efficient, agile and informed operations.”
Learn more about the Integration Suite and the possibilities today.