Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Is Your Local Media Sales Model Obsolete? Evolve It with These Changes The advertising landscape is changing. It may be time to evolve your local media sales…MarketronNovember 3, 2023
Blog & ResourcesIndustry TrendsProduct & Support Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology Learn why Marketron is investing in and innovating radio traffic platforms to ensure the industry…MarketronSeptember 14, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Third-Party Digital Platform Comparison: 7 Ways for Radio Stations to Evaluate Technology Options Review this infographic featuring a third-party digital comparison. Learn about the features you want in…MarketronAugust 28, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local TV Must Do More with Less with Technology to Bridge the Gap Local TV is striving to be more efficient in its operations. Dong more with less…MarketronJune 9, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Rising Operating Costs Hit Media Companies: Find Out How Modern Technology Can Reduce Expenses Media companies’ Q1 earnings reports cited rising operating costs. Explore how technology can reduce those…MarketronJune 8, 2023
Blog & ResourcesFor Sales ManagersProduct & Support The Connection Between Technology and Sales Win Rates: Are Disconnects Keeping You from More Success? Many things impact your sales win rates. Technology could be part of the problem. Find…MarketronMarch 27, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Are Outdated Technologies and Processes Causing Seller Turnover? Outdated technology and processes could be hindering seller performance and leading to seller turnover. Learn…MarketronMarch 13, 2023
Blog & ResourcesIndustry TrendsProduct & Support 4 Reasons You’re Missing Out on Digital Advertising Revenue and How to Overcome Them Hitting digital advertising revenue numbers can be a challenge for media sellers. Explore why you’re…MarketronAugust 9, 2022
Blog & ResourcesFor Sales ManagersProduct & Support The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…MarketronJune 27, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Finally, a Broadcast Sales Platform Built for Sellers Finally, there’s a broadcast sales platform built for sellers: Marketron REV. Learn why it should…MarketronApril 5, 2022