If you’re ready to implement dynamic pricing, you’ll need the right technology. Yield management software for media companies will allow you to automate and scale spot pricing based on demand, fill rates, timelines and other data. Comparing platforms is an exercise you’ll want to undertake to find the best fit for your organization and budget.
In this infographic, you’ll learn about features, functionality and more elements to consider when choosing a yield management tool.
When comparing options, these questions can help you develop a matrix. Some things will be of higher value than others. Yield management is the future of linear ad spot pricing. Now is the time to evolve how you price to ensure sustainable, long-term growth for finite inventory.