Media companies have long been expanding their ad portfolios to include third-party digital. However, having the products to sell doesn’t equal more revenue. Media companies like NRG Media wanted to jump-start their digital advertising sales. They realized training their salespeople and setting up for true success was imperative.
To do that, they leveraged our Integrated Media Specialist (IMS) program. IMS partners became an extension of NRG Media’s sales management team. The program includes extensive training, coaching, strategy development and more.
Explore NRG Media’s story and how they were able to drive three times more third-party digital revenue already in 2022 versus 2021.