Starting the journey of selling third-party digital to advertisers can be daunting. Tactics can be challenging to explain and understand. Salespeople need training and support to ensure they adopt it, and technology tools can be hard to learn. It’s a familiar story from radio stations, but they understand the importance of meeting advertiser needs across linear and digital ad buying and the potential for increased revenue. Nebraska Rural Radio Association (NRRA) faced this transition and was able to scale digital revenue across multiple markets with Marketron NXT.
Discover why they chose NXT, how they implemented it and their current results.