Blog & ResourcesCase StudiesProduct & Support Case Study: Sunrise Media Diversifies Ad Options, Competes on Equal Ground for Advertisers with Marketron Third-Party Digital Technology Sunrise Media powers third-party digital sales with Marketron technology. Find out how the company uses…MarketronDecember 1, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends What Does the Future of Audience Measurement Look Like for TV? Audience measurement for TV is changing. Explore what the future of audience measurement may look…MarketronNovember 28, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Optimizing Spot TV Webinar: What We Learned In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…MarketronNovember 28, 2022
Blog & ResourcesCase StudiesProduct & Support Case Study: Nebraska Rural Radio Association Scales Third-Party Digital Selling Across Markets, Fulfilling Clients’ Ad Needs and Driving Revenue Nebraska Rural Radio Association uses Marketron NXT to scale third-party digital ad selling across markets,…MarketronNovember 28, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Why O&O and Third-Party Digital Are Complementary, Not Competition Learn why O&O and third-party digital ad sales are complementary, not competition. Offering more tactics…MarketronNovember 14, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Dynamic Pricing: The Real-Time Component of Yield Management Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…MarketronNovember 14, 2022
Blog & ResourcesIndustry Trends Trends in Sports Betting Advertising: What Does the Playing Field Look Like in 2023? Learn about the latest sports betting advertising trends. It’s an attractive category for digital and…MarketronNovember 14, 2022
Blog & ResourcesCase StudiesProduct & Support Case Study: Doxa Wave Leverages Traffic System Training to Reduce Costs and Accelerate Proficiency Doxa Wave relies on Marketron traffic experts to support new users, helping the company reduce…MarketronNovember 8, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Recruitment Advertising Q&A: More Insights from Experts Marketron answers more recruitment advertising questions from attendees of our recent Hiring Minds webinar. Get…MarketronNovember 4, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Gambling Digital Ads: Bet on This Category to Drive Revenue Gambling digital ads can create a new revenue stream for your station. Find out how…MarketronOctober 31, 2022