Blog & ResourcesFor Sales ManagersIndustry Trends What Does the Future of Audience Measurement Look Like for TV? Audience measurement for TV is changing. Explore what the future of audience measurement may look…MarketronNovember 28, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Optimizing Spot TV Webinar: What We Learned In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…MarketronNovember 28, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Why O&O and Third-Party Digital Are Complementary, Not Competition Learn why O&O and third-party digital ad sales are complementary, not competition. Offering more tactics…MarketronNovember 14, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Dynamic Pricing: The Real-Time Component of Yield Management Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…MarketronNovember 14, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Recruitment Advertising Q&A: More Insights from Experts Marketron answers more recruitment advertising questions from attendees of our recent Hiring Minds webinar. Get…MarketronNovember 4, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Gambling Digital Ads: Bet on This Category to Drive Revenue Gambling digital ads can create a new revenue stream for your station. Find out how…MarketronOctober 31, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Cannabis Digital Advertising Options: New Opportunities for This Blooming Category Learn about cannabis digital advertising options. Find out how to execute it legally and in…MarketronOctober 12, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support TVB Forward Conference: TV Ad Trends Ahead for 2023 The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…MarketronSeptember 30, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Data APIs vs. Order APIs: What Media Companies Need to Know Learn about the difference between data APIs and order APIs and how they can support…MarketronSeptember 27, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…MarketronAugust 15, 2022