Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support TVB Forward Conference: TV Ad Trends Ahead for 2023 The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…MarketronSeptember 30, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Data APIs vs. Order APIs: What Media Companies Need to Know Learn about the difference between data APIs and order APIs and how they can support…MarketronSeptember 27, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…MarketronAugust 15, 2022
For Sales ManagersPress Release Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenue and Comparing Results to Industry Averages Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…MarketronAugust 8, 2022
Blog & ResourcesFor Sales ManagersProduct & Support How Data Supports Better Pipeline Management The key to better pipeline management for sales organizations is data. Without easy access to…MarketronAugust 1, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Integrating Digital and Radio Sales: What Does Success Look Like? Does your sales team effectively integrate digital and radio sales? Find out what success looks…MarketronJuly 15, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…MarketronJuly 12, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesFor Sales ManagersProduct & Support The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…MarketronJune 27, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022