Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots Optimizing rates and revenue for linear ad spots is only scalable and effective when you…MarketronMarch 9, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends What Economic Trends Will Impact TV Ad Spend in 2022? The U.S. economy always plays a role in TV ad spend. Learn what factors will…MarketronMarch 3, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…MarketronMarch 1, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…MarketronFebruary 23, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Shaken? Stirred? Mixing Up Rate Cards Using Data Creates the Perfect Revenue Cocktail Find out why data is so powerful in setting rate cards for your linear advertising.…MarketronFebruary 11, 2022
Blog & ResourcesFor Sales ManagersProduct & Support The Dynamic Pricing Mixology Find out the perfect mixology for dynamic pricing in broadcast media sales. Download the dynamic…MarketronFebruary 11, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Role of Dynamic Pricing in the Broadcast Industry: A Q&A with Adam Lang Learn more about the role of dynamic pricing in the broadcast industry from expert Adam…MarketronFebruary 9, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Brand Safety and Combating Digital Advertising Fraud Download the brand safety and digital ad fraud white papers. Find key information and resources…MarketronFebruary 8, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Straight-Up Facts: Debunking Dynamic Pricing Myths Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…MarketronFebruary 7, 2022
Blog & ResourcesCase StudiesFor Sales ManagersProduct & Support Case Study: Ozark Marketing Expands Digital Advertising Offerings, Powered by Marketron NXT Find out how Ozark Marketing deployed third-party digital advertising offerings with Marketron NXT, helping them…MarketronJanuary 24, 2022