Local TV is striving to be more efficient in its operations. Dong more with less…
MarketronJune 9, 2023
New data reveals that linear TV outperforms all types of media. Find out how this…
MarketronMarch 16, 2023
An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…
MarketronJanuary 12, 2023
In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…
MarketronNovember 28, 2022
Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…
MarketronJune 24, 2022
OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…
MarketronJune 24, 2022
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