Blog & ResourcesIndustry Trends Unique Ad Formats Drive Engagement in Streaming: How Broadcast TV Can Leverage Them A new study revealed new streaming ad formats perform better than others. Find out what…MarketronApril 17, 2023
Blog & ResourcesIndustry TrendsProduct & Support Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales New data reveals that linear TV outperforms all types of media. Find out how this…MarketronMarch 16, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…MarketronJanuary 12, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends Optimizing Spot TV Webinar: What We Learned In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…MarketronNovember 28, 2022
Blog & ResourcesIndustry Trends Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars Video ad spend is on track to grow 26% in 2022, with CTV being the…MarketronJune 29, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV? OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…MarketronJune 24, 2022