A new study revealed new streaming ad formats perform better than others. Find out what…
MarketronApril 17, 2023
An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…
MarketronJanuary 12, 2023
In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…
MarketronNovember 28, 2022
Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…
MarketronJune 24, 2022
OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…
MarketronJune 24, 2022
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