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Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

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Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV

An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…

MarketronJanuary 12, 2023

Optimizing Spot TV Webinar: What We Learned

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Optimizing Spot TV Webinar: What We Learned

In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…

MarketronNovember 28, 2022

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

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Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

Video ad spend is on track to grow 26% in 2022, with CTV being the…

MarketronJune 29, 2022

broadcast TV growth

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After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

OTT/CTV Ad Revenue and Broadcast TV Impact | Marketron

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OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…

MarketronJune 24, 2022