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Blog & Resources Case Studies Product & Support

Case Study: Radio Mankato Wins Renewals with the Support of Marketron Third-Party Digital Platforms

Learn how Radio Mankato uses Marketron third-party digital solutions to deliver high-performing ad campaigns and…

MarketronDecember 8, 2023

Blog & Resources Industry Trends Product & Support

Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology

Learn why Marketron is investing in and innovating radio traffic platforms to ensure the industry…

MarketronSeptember 14, 2023

Blog & Resources For Sales Managers Product & Support

How to Succeed in Local Digital Ad Sales in a Small Market

Local media sellers can get tips on how to succeed in local digital ad sales…

MarketronSeptember 6, 2023

Blog & Resources Case Studies Product & Support

Case Study: Sunrise Media Diversifies Ad Options, Competes on Equal Ground for Advertisers with Marketron Third-Party Digital Technology

Sunrise Media powers third-party digital sales with Marketron technology. Find out how the company uses…

MarketronDecember 1, 2022

Blog & Resources Industry Trends Product & Support

4 Reasons You’re Missing Out on Digital Advertising Revenue and How to Overcome Them

Hitting digital advertising revenue numbers can be a challenge for media sellers. Explore why you’re…

MarketronAugust 9, 2022

Marketron Has ROI Calculator for Broadcasters

For Sales Managers Press Release

Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenue and Comparing Results to Industry Averages

Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…

MarketronAugust 8, 2022

Blog & Resources For Sales Managers Product & Support

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…

MarketronJune 27, 2022

Blog & Resources For Sales Managers Industry Trends

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

Blog & Resources For Sales Managers Product & Support

Why Managing Rates via Excel Could Be Hurting Top-Line Revenue

Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…

MarketronMay 31, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

Optimizing rates and revenue for linear ad spots is only scalable and effective when you…

MarketronMarch 9, 2022

revenue

Case Study: Radio Mankato Wins Renewals with the Support of Marketron Third-Party Digital Platforms

Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology

How to Succeed in Local Digital Ad Sales in a Small Market

Case Study: Sunrise Media Diversifies Ad Options, Competes on Equal Ground for Advertisers with Marketron Third-Party Digital Technology

4 Reasons You’re Missing Out on Digital Advertising Revenue and How to Overcome Them

Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenue and Comparing Results to Industry Averages

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Why Managing Rates via Excel Could Be Hurting Top-Line Revenue

Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots

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