targeting Archives - Marketron Broadcast Solutions

Blog & Resources Industry Trends

Advertising Creative Outperforms Targeting in Ad Performance, Yet It’s Deeply Undervalued

Advertising creative impacts performance, but most companies think targeting matters more. Get insights on what…

MarketronJune 9, 2025

Blog & Resources Industry Trends Product & Support

How to Address Transparency in CTV and OTT Advertising

Advertisers have questions about frequency and transparency in CTV and OTT advertising. Here’s how to…

MarketronFebruary 25, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same

The latest RAB-Borrell digital sales for radio benchmarking report revealed that small radio stations saw…

MarketronFebruary 28, 2024

Blog & Resources Product & Support

Marketron NXT Feature Spotlight: The Proposal Tool Improves Efficiency by Streamlining the Process

Explore the Marketron NXT proposal tool. Learn how it streamlines the process and improves efficiency…

MarketronNovember 10, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

CTV Advertising Is Exploding; Sell It with Marketron NXT

CTV advertising is a fast-growing segment of local media sales. Explore how you can use…

MarketronSeptember 14, 2023

Blog & Resources For Sales Managers Product & Support

Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations

Get tips on how to deliver digital and radio advertising recommendations to local businesses. Ad…

MarketronAugust 30, 2023

Blog & Resources For Sales Managers Industry Trends Product & Support

New Infrastructure Spending Creates Job Demand: Help Trades with Recruitment Advertising

Infrastructure spending will accelerate in 2023, but trades are struggling to staff. You can help…

MarketronFebruary 10, 2023

Blog & Resources For Sales Managers Product & Support

Smarter SEM Campaign Selling with NXT

Learn about smarter SEM campaign selling with Marketron NXT, a cross-channel platform designed for media…

MarketronJanuary 10, 2023

Blog & Resources For Sales Managers Industry Trends

Recruitment Advertising Q&A: More Insights from Experts

Marketron answers more recruitment advertising questions from attendees of our recent Hiring Minds webinar. Get…

MarketronNovember 4, 2022

Blog & Resources For Sales Managers Industry Trends Product & Support

Gambling Digital Ads: Bet on This Category to Drive Revenue

Gambling digital ads can create a new revenue stream for your station. Find out how…

MarketronOctober 31, 2022

targeting

Advertising Creative Outperforms Targeting in Ad Performance, Yet It’s Deeply Undervalued

How to Address Transparency in CTV and OTT Advertising

Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same

Marketron NXT Feature Spotlight: The Proposal Tool Improves Efficiency by Streamlining the Process

CTV Advertising Is Exploding; Sell It with Marketron NXT

Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations

New Infrastructure Spending Creates Job Demand: Help Trades with Recruitment Advertising

Smarter SEM Campaign Selling with NXT

Gambling Digital Ads: Bet on This Category to Drive Revenue

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