Blog & ResourcesIndustry TrendsProduct & Support Why Radio and TV Advertisers Should Look Beyond Generational Targeting Generational targeting related to programming placement is in need of a revamp for TV and…MarketronSeptember 22, 2022
Blog & ResourcesIndustry TrendsProduct & Support Study Reveals AM/FM Radio Advertising Helps Brands Create and Convert Demand AM/FM radio advertising plays a significant role in creating and converting demand. Find out how…MarketronSeptember 15, 2022
Press Release Marketron Launches NXT Platform Upgrade and Custom Solutions Desk to Help Broadcasters Better Fulfill Advertisers’ Needs Read about Marketron’s NXT platform upgrade and Custom Solutions Desk launch, which will further empower…MarketronAugust 22, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Data Consolidation for Linear, O&O and Third-Party Digital Campaign Performance with APIs Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…MarketronAugust 15, 2022
Blog & ResourcesIndustry TrendsProduct & Support 4 Reasons You’re Missing Out on Digital Advertising Revenue and How to Overcome Them Hitting digital advertising revenue numbers can be a challenge for media sellers. Explore why you’re…MarketronAugust 9, 2022
Blog & ResourcesIndustry TrendsProduct & Support How Targeting Changes with NextGen TV NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…MarketronAugust 8, 2022
For Sales ManagersPress Release Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenue and Comparing Results to Industry Averages Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…MarketronAugust 8, 2022
Blog & ResourcesFor Sales ManagersProduct & Support How Data Supports Better Pipeline Management The key to better pipeline management for sales organizations is data. Without easy access to…MarketronAugust 1, 2022
Blog & ResourcesProduct & Support Improve Visibility and Scalability by Merging Disparate Systems with Integrations Disparate systems used by media companies impact scalability and visibility. Find out how to remove…MarketronJuly 26, 2022
Blog & ResourcesIndustry Trends TV Advertising Is the Top Influencer in the Purchase Funnel New data reveals that TV advertising is the top influencer at all stages of the…MarketronJuly 21, 2022